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Managing Director Asian Trails
Thailand Ltd, Roger Haumueller,
touches on the high – and low – points
of the past nine years.
Success factor
We go for the extra mile! We have an excellent team of managers and staff who work beyond the call of duty to ensure that we deliver outstanding service to our clients
Making it
Before establishing Asian Trails, the management had already years of experience in Asia’s tourism Industry. When we started in 1999, we immediately had Kuoni Switzerland, France, Spain and Holland as well as Wettstein from Switzerland as our clients.
Most trying period
A big challenge for us in Thailand was the tsunami. It happened at our peak season and we knew that it would take several months to recover.
Overcoming the challenges
First, we had to evacuate all the clients affected by the tsunami. We then emphasised very much on updating our agents about the real situation since in many countries the coverage in the media was only focusing on breaking news. Initially we did daily reports from the different beach areas.
The months afterwards we did lots of promotions and went to many sales trips. We organised seminars to travel agents overseas and arranged lots of fam trips. Our message was always that the best way to help the affected local people it is to visit the destination.
Ultimate goal
To keep on delivering and outstanding service to our clients and increase our business share which will allow further expansions.
