| Breaking news, 25 Aug 2008 |
 |
|
 |
SINGAPORE – Singapore Airlines (SIA) and the Indonesian Ministry of Culture and Tourism (IMCT) have signed a Memorandum of Understanding to jointly boost visitor arrivals to Indonesia.
Each party will contribute up to a total value of US$250,000 over a three-year period starting from August 1 to carry out joint promotional activities in key markets that contribute to Indonesian tourism namely Europe, North Asia, Middle East, Australia, and the U.S.
The joint activities are aimed at developing and promoting tourism to Indonesia in a sustainable way, particularly in conjunction with ‘Visit Indonesia Year 2008’. Joint activities will focus primarily on promoting the image and awareness of and familiarity with Indonesia, Singapore Airlines, and SilkAir.
The joint activities include participation by Indonesia tourism and travel agencies in international travel trade fairs, educational and familiarization trips, media educational trips for journalists from key markets to Indonesia, sales missions, consumer promotions, and other special activities.
|
| |
|
|
